Marketing Publications We Are Thankful For in 2015
The holidays have come and gone and we are jamming into 2015 already! As Internet marketers, when we are not busy in Google Analytics monitoring campaigns and working on creative strategies, we are...
View ArticleThe Top 3 Tools for Digital PR Practitioners
As an Online PR Specialist working for an agency, my co-workers and I use a variety of tools to perform outreach and find the most innovative thought leaders in our client’s verticals. While the tools...
View ArticleHave an e-commerce website? Consider promoting your products on social media.
In the digital age almost everyone has an e-commerce website. While there are a variety of ways to incorporate digital marketing into your strategy, many companies have seen success by incorporating...
View ArticleThe Importance of Paid Social Media
Investing in social media should be part of every digital marketer’s campaign. However, simply creating accounts, posting content, and engaging with followers doesn’t hold the same weight it used to....
View ArticleThe 5 W’s for Serving as a Guest Contributor
What exactly is a guest contributor? A guest contributor is an individual, not on staff, who writes articles for publications, particularly digital publications. These can range from blogs or magazines...
View ArticleA Guide to Promoted Pins
Pinterest is a rapidly growing platform for marketers and users alike, especially for those in industries that rely heavily on imagery to convey their products to consumers. While creating boards and...
View ArticleA Guide to Pinterest Place Pins
Oh, The Places You’ll Pin! Pinterest is oh so familiar to all of us who are active on social media. In addition to helping us find inspiration for our favorite recipes and retailers, Pinterest is a...
View ArticlePublic Relations in 2016
Public relations is an ever-changing field and the rise of digital marketing has helped to shape the future of it. Brands and consumers alike have realized that the personal relationship public...
View ArticleRebooting Your Online Brand Strategy
The New Year has come and many people are focused on meeting their 2016 goals and achieving their resolutions. However, some people have gotten off to a late start and haven’t begun to map out their...
View ArticleMaking Your Business a Social Media Celebrity
No matter where you turn in our current society it seems that every article or story contains an element of pop culture. The lines between celebrities and news have started to blur and we are finding...
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