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Marketing Publications We Are Thankful For in 2015

The holidays have come and gone and we are jamming into 2015 already! As Internet marketers, when we are not busy in Google Analytics monitoring campaigns and working on creative strategies, we are...

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The Top 3 Tools for Digital PR Practitioners

As an Online PR Specialist working for an agency, my co-workers and I use a variety of tools to perform outreach and find the most innovative thought leaders in our client’s verticals. While the tools...

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Have an e-commerce website? Consider promoting your products on social media.

In the digital age almost everyone has an e-commerce website. While there are a variety of ways to incorporate digital marketing into your strategy, many companies have seen success by incorporating...

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The Importance of Paid Social Media

Investing in social media should be part of every digital marketer’s campaign. However, simply creating accounts, posting content, and engaging with followers doesn’t hold the same weight it used to....

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The 5 W’s for Serving as a Guest Contributor

What exactly is a guest contributor? A guest contributor is an individual, not on staff, who writes articles for publications, particularly digital publications. These can range from blogs or magazines...

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A Guide to Promoted Pins

Pinterest is a rapidly growing platform for marketers and users alike, especially for those in industries that rely heavily on imagery to convey their products to consumers. While creating boards and...

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A Guide to Pinterest Place Pins

Oh, The Places You’ll Pin! Pinterest is oh so familiar to all of us who are active on social media. In addition to helping us find inspiration for our favorite recipes and retailers, Pinterest is a...

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Public Relations in 2016

Public relations is an ever-changing field and the rise of digital marketing has helped to shape the future of it. Brands and consumers alike have realized that the personal relationship public...

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Rebooting Your Online Brand Strategy

The New Year has come and many people are focused on meeting their 2016 goals and achieving their resolutions. However, some people have gotten off to a late start and haven’t begun to map out their...

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Making Your Business a Social Media Celebrity

No matter where you turn in our current society it seems that every article or story contains an element of pop culture. The lines between celebrities and news have started to blur and we are finding...

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